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If the internet was a country, it would be the 4th largest polluter.

Welcome to the World Wide Web, where a single website visit emits 1.76g of CO2 on average. This is due to the intense processing power required to load and deliver a page. With over 1.13 billion websites competing for attention and web pages full of data, it's no wonder that the internet guzzles up energy like a thirsty monster. If you add a sluggish website to the equation, you not only frustrate visitors but also add to energy waste, exhaust your server, and increase electronic waste.

How to reduce your website's carbon footprint?

Several ways to reduce your website's carbon footprint include using green hosting, optimising website performance, reducing file sizes, and more. Here are some steps to create a more sustainable website.


Use a green & reliable hosting provider. When selecting a hosting provider for a web project, choosing one that uses renewable energy effectively reduces your carbon footprint. Every website lives on a physical server somewhere in the world. The closer that server is to the majority of your website visitors, the faster your website will load for them, and the less energy it will consume.

Server technology stacks are becoming more efficient in the pursuit of improved web performance, achieving the same outcomes with less processing and energy. Using the latest stable web technologies generally delivers optimal performance, security, and energy efficiency. Blocking bad bot traffic - Websites consume energy every time they’re visited, and this includes bots. Preventing unwanted bots can enhance security, reduce energy usage, and have no adverse effect on users. With an AI antibot system, we can block up to 2 million brute-force attempts per hour on the servers I use. This saves a lot of server resources and prevents hackers from gaining unauthorised access.


Optimise website resources. Improve media files use Media files take up a large chunk of your website’s data. optimisation like lazy loading, image compression, and adopting next-gen formats such as WebP will reduce your website's data without compromising its quality. This will result in faster loading time while saving energy. Use simple fonts Pixels are using energy to load. So, when choosing a font for a web-based project, it's essential to consider the amount of energy required to load it. To reduce energy consumption, it's recommended to use fewer fonts, preload the ones you're using, and remove the ones you're not. Optimise the front-end Optimizing HTML, CSS, and JavaScript files will significantly decrease loading time by reducing file sizes. Making your website faster and more energy efficient is a sure way to make it stand out.


Implement a caching strategy. Server-side Caching is a powerful technique that allows your website to store and access data quickly. This means that when users visit your site, the server can grab the data almost instantly and voilà, lightning-fast loading times.


Accessing 'perfectionweb.co.uk' produces less CO2 than 50% of the URLs the hosting company I use has tested. 1.8 seconds Page load 0.87g of CO2 emissions per visit.

How is my website's CO2 score calculated here?

Calculating my website's carbon footprint is not an exact science and involves various factors that can be outside the scope of what is possible to test for. The website score is based on the submitted web page weight, speed, energy used to load, and whether it is hosted on a green host. There are many existing approaches to calculating website emissions, and the score may vary depending on the calculation method used.

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